The campaign was launched on September 7 with a panoramic 100 second film capturing the “hopes of 1.2 billion people to live their dream of building a footballing nation”.
“Conceptualised by Ogilvy & Mather, the TV commercial urges Indians to be part of their very own league with a simple yet powerful phrase,” the ISL said in a statement.
With a peppy soundtrack composed by Amit Trivedi, it captures the spirit of hundreds of millions of fans across India.
“Be it the fishermen of Kerala, the dancers from Rajasthan, or the monks in the northeast, everybody is gripped with the football fever. The combined effort, passion and power of Indian fans eventually takes shape of a unique and panoramic human stadium.
“The film ends with hope in the eyes of young kids as the sky fills with raining footballs. This film signifies the birth of a billion hopes and dreams for a future in football,” the statement added.
Source: Assam Tribune
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